The low risk idea for Google is to get back to the basics, but with a mobile computer emphasis.
With the Apple iPad coming out in a few weeks, Google will have to address the new age of computing, the mobile age.
With so many smart phones in the hands of consumers, and new gadgets like the iPad, the new age of computing is like a new dot com boom for companies that will be able to capitalize on it. With more mobile phones compared to computers in the world, the new mobile age cannot be ignored.
Google is the number one search engine in the world, with over 75% of the market share, it makes all its money off of the advertisements it sells to the businesses who want to reach out to the 75% market share of Internet users. And with more and more internet users going to their mobile phone device to use the Internet, Google is forced to come up with a better way of marketing to consumers on such a small device like a cell phone screen.
This is a low risk strategy because Google’s hand is forced here. They must meet the advertising demand of reaching out to the cell phone Internet users, or some other company will!
Luckily for Google, it’s not going to be hard to do. Since they have the number one search engine technology in the world, page rank, they have a giant head start compared to their competition when it comes to the race for the mobile consumer advertising market.
One of the issues for Google advertisers is going to be the competitiveness of the mobile market. Currently, when you advertise on Google with adWords, your ad can be seen in three different locations, either on top, on the right side, or on the bottom.
And your ad can be shown between the ten slots that make up the advertisement spot on the right side of the page. That gives you plenty of opportunity to compete with other businesses that are paying more for their advertisements then you to be on the same page as them, even if you are in the 7th spot on the right hand side.
How’s it going to be with Google Mobile? Well, if you think about a cell phones screen, the screen is barely two inches long and one inch wide, unless you have a super smart phone like the iPhone or Nexus One, there is not much real estate on the screen for search results, let alone annoying ads.
My guess, is there is only going to be room for one to two ads on the screen with maybe room for five search results. That takes the 12 possible locations for your ad on one screen down to only two possible locations. That means two companies can monopolize the particular key words that they are bidding on.
The mobile market is defiantly a game changer, but this is all going to help Google, if they keep their image as the number one search engine provider for Internet use on the computer as well as on Mobile devices.
But will consumers still search on their mobile devices? Now with more applications that interact with the Internet, this is going to take the internet marketing game to a all new stage. How will advertising be handled? Who will serve the advertising? Who will profit from the advertising? Will it be the programmers who made the individual programs like on the iPhone and iPad? Or will it be Google as a broker to all the different programs?
Will Google need to make a Google Search program for the devices as apposed to the search engine on the website Google.com? Will consumers use the Google program or have alternatives like Dine Out Tonight, and Find Gas App. Google will find out.
It is an exciting time for the Internet with a new overhaul with HTML 5 and the mobile computing age at our doorstep. It’s time to open the door and let the new age in. And I believe Google will come out on top like it always does, and mobile search is its low risk strategy. Back to the basics of R&D with search technology.
(I describe HTML 5 in the high risk strategy talking about the Google Tablet.)
